Nov 6, 2018, 1:33 AM
Most business owners can explain explain their unique selling proposition (what sets them apart) but inconsistent pricing can undermine their credibility.
Oct 23, 2018, 1:39 AM
In the not too distant past two different industries started moving in opposite directions when it came to pricing. Was one path better than the other?
Oct 9, 2018, 1:42 AM
Is there a price at which charm prices stop being relevant or effective and should be replaced with round pricing? It's not the amount, it's the customer.
Sep 25, 2018, 3:42 AM
An air carrier starts charging for the first bag and provides a great real-world example of unbundling in the process.
Sep 11, 2018, 2:20 AM
Consumers love bundles and bundled pricing – so much so that they will buy bundles with items and sizes they don't want even when they cost more. Why?
Aug 28, 2018, 1:20 AM
A high anchor price (the standard registration fee) establishes the value of an event and makes the discounted early registration price almost irresistible.
Aug 14, 2018, 3:08 AM
Some florists face a pricing challenge – maintaining affordable prices for year-round residents and more profitable prices for affluent summer residents.
Aug 14, 2018, 1:51 AM
Recently a late flight and missed connection meant an unexpected overnight stay in Philadelphia, and exposure to some well-implemented pricing tactics.
Jul 31, 2018, 2:59 AM
Recent examples of smart vendors understanding (and accepting) the nature of their products and discounting to offset their diminishing marginal utility.
Jul 17, 2018, 3:41 AM
Anchoring is often used by sellers to make their a price price more attractive. It can also work in reverse, making their preferred price less attractive.